Easy Trade Africa at CITEXPO 2025: Connecting High-Quality Tire Brands with Africa

Shanghai, September 3, 2025 — The 20th China International Tire Expo (CITEXPO 2025) opened today at the Shanghai World Expo Exhibition & Convention Center under the theme “Twenty Years Together, Steering the Future.”Spanning 40,000 m², the show gathers professional visitors from 120+ countries and regions and features 400+ leading exhibitors, showcasing the latest achievements and trends across the tire industry.

This year’s expo highlights three core trends shaping the industry’s future:

• Green & Low-Carbon: Sustainable–material tires and low-rolling-resistance tires for NEVs take center stage, echoing global carbon-neutrality goals.

• Intelligent Upgrades: Smart tires capable of real-time monitoring of pressure, temperature, and wear accelerate the evolution from a functional component to an “intelligent terminal.”

• Customized Design: Technology-forward, personalized wheel designs meet rising demand for aesthetics and tailored driving experiences.

As a Media & Strong Partner of CITEXPO 2025, Easy Trade Africa interviewed multiple exhibitors on how to better serve international buyers with high-quality tires. With diversified vehicle needs across markets, factories are investing more in brand building while raising quality standards. Tire-related equipment technologies also stood out this year, with tire changers and other systems advancing toward greater intelligence and automation.

International participation remains strong. Notably, manufacturers with production in India, Vietnam, and Cambodia drew attention, reflecting a growing focus on internationalized production and emerging markets. Among global demand centers, Africa continues to attract industry attention as a high-potential tire market.

Mr. Nicaise Loua, Founder & GM of Easy Trade Africa, met with the organizer during the expo to explore deeper collaboration.

High-quality tire manufacturers are actively seeking international distributors in emerging markets, particularly across Africa. For companies pursuing new opportunities on the continent, the China International Tire Expo (CITEXPO) is an essential platform to engage with vetted suppliers and forge reliable partnerships. Easy Trade Africa is committed to bridging China–Africa commerce and supporting sustainable, long-term industry growth.

About Easy Trade Africa

Founded in 2015, Easy Trade Africa makes cross-border sourcing and trading with Africa simpler, faster, and more reliable. Our mission is to connect customers with high-quality products and trusted suppliers while supporting the growth of local communities. We facilitate end-to-end trade—covering supplier coordination, sourcing, quality follow-up, and logistics—so clients can focus on growth.

Serving demand across 50+ African markets, we operate in diverse sectors including medical, infrastructure, agriculture, and cosmetics, among others. We believe in the power of partnerships and work to create a world where trade is accessible and opportunities are abundant. With competitive pricing and dependable service, Easy Trade Africa helps customers unlock new markets and build sustainable, long-term value.

Media Contact

Easy Trade Africa – Media Relations

Email: service@easytradeafrica.cn

Website: www.easytradeafrica.com

---

This news release is provided for informational purposes only as of September 3, 2025. Event data (e.g., exhibition area, exhibitor/visitor figures, themes, technologies) is based on information provided by the organizer and participating companies and may change without prior notice. Easy Trade Africa (ETA) does not warrant the completeness or accuracy of third-party information and assumes no liability for any reliance placed on it.

This document may contain forward-looking statements regarding markets, cooperation, or future plans. Actual results may differ due to risks and uncertainties. ETA undertakes no obligation to update such statements.

References to third-party names, trademarks, or products (including “CITEXPO”) are for identification only and remain the property of their respective owners; no endorsement or commercial affiliation is implied.

Nothing herein constitutes a commercial offer, quotation, or commitment. Product specifications, availability, compliance, and logistics solutions are subject to formal due diligence, written quotations, and binding contracts (including applicable Incoterms) and to local laws and regulations in destination markets.

All editorial content, photos, and interviews are © Easy Trade Africa or credited sources and may not be reproduced without permission. In case of any inconsistency between language versions, the English version shall prevail.