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Make Africa China trade easy: a little contribution to the Belt and Road


Held for four consecutive years, the China International Import Expo (CIIE) has become a window for observing the trend of China's opening up. It fully embodies China's consistent attitude of supporting the multilateral trading system and globalization.

On November 9th, Easy Trade Africa CEO Nicaise Loua attended the exhibition in the role of a “journalist” to explore the secrets and stories of different companies’ success in China market.



A Glimpse of Roche

As the leader in global health care sector, as early as of 2004, Roche set up a research and early development center (Roche R&D Center (China) Ltd.) in Shanghai. It is the first fully owned multinational pharmaceutical R&D center in Shanghai, now known as the Roche Innovation Center Shanghai (RICS). Roche Diagnostics also set up its Asia Manufacturing site in Suzhou, China, remarking the 1st manufacturing site in the Asia Pacific Region.




In this year CIIE, Roche showcase diagnostic products, which becomes a shining point in the medical & health care pavilion. At its 125th anniversary of establishment, Roche continues to write its own stories in China market.

“African Tea” in China

Another thing that surprised me this year at CIIE is “African Tea”. From Kenya soil to China, though travelled far, the tea didn’t lose its fragrance.



Singapore Logistics Solution Provider: PSA

PSA International (PSA) is a leading port group and trusted partner to cargo stakeholders. With flagship operations in Singapore and Antwerp, PSA’s global network encompasses over 50 locations in 26 countries around the world.


Initial of dream: Easy Trade Africa

China remains a crucial trade partner for African economies, and its trade ties with the African region have increased significantly in recent years. We want the continue growing of this economic corridor to the benefit of African businesses.

Since our inception, Easy Trade Africa’s goal is to bridge the gap between Africa-China trade relation. We are glad to take the ride of the fast development of China economy. We are glad to have played our role in different industries by providing our comprehensive trading products and services. In the near future, we will continue to deepen our understanding in the industries in both China and Africa and bring more prosperity to the people’s lives.




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